About VCAT : Executive Team

Fritz Opel

Marketing Specialist

Fritz developed his marketing skills with some of the best-known marketers in the world, including Walt Disney, Taco Bell/Pepsico and Western Airlines. Since 1995 he has contributed extensive marketing and management experience to the VCAT team, initially as an Executive Vice President and currently as a VCAT advisor to the Barona Resort and Casino. He has played a key role in the economic development of many very successful Indian tribes, including Morongo, Sycuan, Sandia and Barona. Fritz has been a featured columnist for Indian Gaming Magazine (the industry trade publication) for ten years, and is a published author on Indian gaming and marketing.